While working in San Francisco, I designed the next generation of mobile lenses for Photojojo, an online store for camera phone accessories.
I worked with Box Clever on the industrial design of the product, and Mind Tribe for their engineering expertise.
3 different optical designs were customized for superior clarity and to accommodate over phone-case mounting.
This early concept shows how I envisioned the case-to-phone connection, and how different phone cases thickness would work with a spacer for the best optical alignment stack.
This early rendering of Box Clever's concept was further refined with input from Mindtribe.
I finalized the optic designs with the optics engineering firm, Optics for Hire, and tested all the lenses with our lens manufacturer using Air Force test targets.
Since the product relied on sub-millimeter fits, my team and I had to calibrate the tools precisely in China. If parts were too loose, the lens would fall out, but if they were too tight, the lens would be difficult to remove. I also ensured manufacturing went smoothly and on-time with high quality results
The final product came together well and was Photojojo's fastest selling product.
Click HERE to view the release video and HERE to purchase Iris.
I developed the packaging for our online sales. Click HERE to see how I designed this.
This project was part of the launch of OLKA, a new brand created by Photojojo. The debut release was concise: to create a 'basics' line of phone accessories including a battery, wall charger, charge cable and case for the iPhone. The products should be simple, thoughtful and iconic.
I worked in collaboration with Andrew Walla on this project.
I recruited the talent of Andrew Walla, an SF based designer with experience at Incase. We began by researching the market category then diving in with vast ideation pitches.
We developed over 170 different ideas for new ways of producing batteries, chargers, cables and cases. We categorized ideas that felt similar and synthesized to begin creating cohesive concepts.
During conception, I wanted to treat the products it as a system, , instead of a series of individual products, to give cohesion to the collection
This "Stack" concept I proposed was selected to move into further development. The circular system of stacking pucks appealed to the team because it was iconic and a departure from traditional battery functionality.
I used Solidworks to model, and Keyshot and Photoshop to help visualize the product, and to experiment with materials and finishes.
We experimented with different finishing options including this coloured speckled pattern.
Careful consideration was put into the cable design. We wanted a flat cable to alleviate tangles, and a braided fabric exterior for durability and more domestic feel.
I produced 3D printed prototypes to test features and user interactions. I then created GIFs to help demonstrate the functionality. This prototype had hidden magnets which allowed the battery to be attached and charged wirelessly.
The power cord wraps nicely around the wall charger and power prongs neatly stow away for travel.
I modeled this prototype with a channel in the body which allows the power cord (a shoe lace) to be stowed and attached with magnets. The cord then can be treated as a handle for the battery.
We took apart a product to understand how we could achieve such a simple product with magnets.
This prototype shows a novel approach for adding colour and more functionality to the case. However, a simpler design was favoured in the end.
I rendered in situ images for final presentation using Keyshot and Photoshop.
The rapid pace of the Iris development meant we needed packaging designed quickly.
The out of box experience clearly layed out the product. I worked with our in-house graphic designer on the packaging and flow of the quick start guide.
This visualization helped present my initial concept for the packaging. I wanted the packaging to present the product as it would be used on the iPhone and give a logical flow for the initial setup process.
I worked with a packaging production and assembly specialist to refine the design to a manufacturing level.
After the launch of the product, I worked on a new concept packaging for better retail merchandising. This revision would give the user a better understanding of how to use it. It also had a smaller footprint and presented better on a retail shelf. I utilized CAD and 3D printing to demonstrate the concept.
For my undergraduate thesis at Carleton University, I wanted to develop a product that would have in-depth research opportunities. I decided to design a navigation system for the visually impaired.
Knowing that the White Cane was fundamental to navigation, I developed a system that added functionality to this familiar tool and would increase the indepence of the user.
The user could follow physical guides and receive contextual auditory cues about their surroundings to locate their destinations.
The developed smart cane had a unique folding mechanism to protect the electronics from wear and tear. The handle was sculpted to be comfortable and easily oriented in the hand.
The system used NFC (Near Field Communication) tags embedded in a strip that would be rolled out on floors of indoor spaces. This feature would provide tactile support and contextual information to the user.
In my research of navigation technology, I realized that indoor navigation devices were lacking for the visually impaired community. Most navigation technology revolved around the user of GPS systems, which doesn't work for indoor navigation.
Other devices relayed no contextual information which is important for independent navigation.
Here is a visualization of how the system worked and the feedback loop it generates for the user.
I consulted with CNIB to educate myself in the challenges of living with a visual impairment and navigating unfamiliar spaces with their primary tool, the White Cane.
The handle form was developed using a range of handle prototypes from wood to high density foam to 3D printed prototypes surfaced in Solidworks.
It was important that the handle was comfortable and easy to orient in the hand. The handles were tested for feedback and refinement.
The product was developed with consideration for manufacturing and could be engineered into a real working product.
This product line challengse the norms of Teknion storage by fusing traditional laminate construction with sheet metal. Complementing the Zones collection, this PearsonLloyd collaboration won a Silver award at Neocon 2017.
The range included 5 units of varying dimensions to serve difference needs: from a media credenza, to food service, to a light mobile unit.
A line of accessories were also developed with PearsonLloyd to be used with the storage units. Ranging from a bag organizer, to drawer organizers, to cable management.
PearsonLloyd explored early concepts with different construction. We balanced feasibility of manufacturing while pushing the boundaries of what Teknion was comfortable manufacturing.
Once a construction methodology was determined, I developed prototypes to properly access ergonomics and conduct user testing.
For example, the counter height storage unit was raised slightly for better ergonomics.
I used light prototyping techniques to quickly iterate mock-ups for testing. Then, I created prototypes out of sheet metal for further testing.
I worked with our engineering team and scrutinized early prototypes to get all the details right. We had initially included a rubbish receptacle in the product offering, but later removed it for more universal usage.
This rendering shows the credenza in context with other Zones products. This was used in a gate presentation for Teknion
What is successful about this product is how simply the details have been resolved as well as the number of colour combinations allow this product to be versatile in many different environments (even outside of Zones) making it quite flexible.