I had the opportunity to produce the next generation of lenses for Photojojo, an online store for mobile photography.
I recruited Box Clever to add their expertise to the the industrial design process, and Mind Tribe for engineering and manufacturing knowledge.
Box Clever designed a flattened face on each lens, adding design character, and provided a location for iconography.
This early stage rendering of Box Clever's concept remained largely unchanged after we took it to Mindtribe for engineering.
I finalized the optic designs with the optics engineering firm, Optics for Hire, and tested all the lenses with our lens manufacturer using Air Force test targets.
The product relied on sub-millimeter fits since the lens fit with friction. The team in China and I had to calibrate the tools precisely; if parts were too loose, the lens would fall out, but if they were too tight, the lens would be difficult to remove.
The final product came together well and was Photojojo's fastest selling product.
Click HERE to view the release video and HERE to purchase Iris
I developed the packaging for our online sales. Click HERE to see how I designed this.
This project was part of the launch of OLKA, a new brand created by Photojojo. The debut release was concise: to create a 'basics' line of phone accessories including a battery, wall charger, charge cable and case for the iPhone. The products should be simple, thoughtful and iconic.
I recruited the talent of Andrew Walla, an SF based designer with experience at Incase. We began by researching the market category then diving in with vast ideation pitches.
We developed over 170 different ideas for new ways of producing batteries, chargers, cables and cases. We categorized ideas that felt similar and synthesized to begin creating cohesive concepts.
Ideas were synthesized into product concepts with forms that considered all products together. We treated it as a system instead of a series of individual products.
This "Stack" concept I proposed was selected to move into further development. The iconic circular system of stacking pucks appealed to the team.
I used Solidworks to model, and Keyshot + Photoshop to help visualize the product and to experiment with CMF (colour, material and finish).
We experimented with different finishing options including this coloured speckled pattern.
Careful consideration was put into the cable design. We wanted a flat cable to alleviate tangles, and a braided fabric exterior for durability and quality feel.
I produced 3D printed prototypes to test features and user interactions. Here are some simple animations to illustrate some interactions. This prototype had hidden magnets which allowed the battery to be attached and charged wirelessly.
The power cord wraps nicely around the wall charger and power prongs neatly stow away for travel.
In this example, the power cord could be pulled to turn into a strap.
We took apart a product to understand how we could achieve such a simple product with magnets.
This prototype shows a novel approach for adding colour and more functionality to the case. However, a simpler design was favoured.
I rendered in situ images for final presentation using Keyshot and Photoshop.
After beginning to consult with engineers to begin technical development, unfortunately, Photojojo had to discontinue development for financial reasons.
The rapid pace of the Iris development meant we needed packaging designed quickly.
Due to the fast pace of the product, example pictures and product shots weren't available so we had limited graphical content to work with. The webstore had more detailed images of the product.
Darby (our talented graphic designer at Photojojo) nailed the graphics for the packaging and quick start guide.
This was the base concept for the packaging. We wanted the packaging to present itself and provide an idea of how the product was used.
Working with Stephen Gould (a packaging production and assembly specialist), they helped engineer the parts to be manufacturable.
After the launch of the product, I worked on a revision to the packaging appropriate for retail merchandising. The product would be fully set up when unboxed, giving the user a better understanding of how to use it. It also had a smaller footprint, more apprioate for retail merchandising. Unfortunately, this packaging was never completed since Photojojo went out of business.
As my final thesis project at Carleton University, I wanted to develop a product that would have in-depth research opportunities. I decided to design a navigation system for the visually impaired.
Knowing that the White Cane was fundamental to navigation, I developed a system that added functionality to this familiar tool and would increase the indepence of the user.
The user could follow these paths and receive contextual information about their surroundings, as well as voice dictation to locate their desired destinations.
My smart cane had a unique folding design to protect the electronics from wear and tear.
The system used NFC (Near Field Communication) tags embedded in a strip that would be rolled out on floors of indoor spaces. This feature would provide tactile support and textual information to the user.
In my research of navigation technology, I realized that indoor navigation devices were lacking for the visually impaired community. Most navigation technology revolved around the user of GPS systems, which doesn't work for indoor navigation.
Other devices relayed no contextual information which is important for independent navigation.
Here is a visualization of how the system worked and the feedback loop it generates for the user.
I consulted with CNIB (Canadian National Institute for the Blind) to educate myself in the challenges of living with a visual impairment and navigating unfamiliar spaces with their primary tool: the White Cane.
A range of handle prototypes were developed from wood to high density foam to 3D printed prototypes.
It was important that the handle was comfortable and easy to orient in the hand. The handles were tested for feedback and refinement.
The product was developed with consideration for manufacturing and could be engineered into a real working product.
Umbra wanted to develop a simple bag clip for the kitchen category. Umbra's aesthetic was playful and contemporary so the resulting bag clips were very effective.
I started with market research and realized that something very minimal was needed. I took the classic clothespin as example of simplicity; it didn't need springs or extra parts to work.
This is a development rendering of the new product, Fish Clips. The name was chosen by the marketing team and the colour matched an existing product colour palette used at Umbra.
This prototype progression illustrates the evolution of a simple bent wire to painted 3D printed form.
I invested time to develop the surfaces and to eliminate unnecessary material. I ensured that surface continuity was maintained with at least G2 class transitions. This is a CAD view in Solidworks of the Fish Clips surfaces.