Umbra wanted to develop a simple bag clip for the kitchen category. Umbra's aesthetic was playful and contemporary so the resulting bag clips were very effective.
 I started with market research and realized that something very minimal was needed. I took the classic clothespin as example of simplicity; it didn't need springs or extra parts to work. 
 This is a development rendering of the new product, Fish Clips. The name was chosen by the marketing team and the colour matched an existing product colour palette used at Umbra. 
 This prototype progression illustrates the evolution of a simple bent wire to painted 3D printed form.
 I invested time to develop the surfaces and to eliminate unnecessary material. I ensured that surface continuity was maintained with at least G2 class transitions. This is a CAD view in Solidworks of the Fish Clips surfaces. 
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