I had the opportunity to produce the next generation of lenses for Photojojo, an online store for mobile photography.
  I recruited Box Clever to add their expertise to the the industrial design process, and Mind Tribe for engineering and manufacturing knowledge.
 Box Clever designed a flattened face on each lens, adding design character, and provided a location for iconography.
 This early stage rendering of Box Clever's concept remained largely unchanged after we took it to Mindtribe for engineering.
 I finalized the optic designs with the optics engineering firm,  Optics for Hire , and tested all the lenses with our lens manufacturer using Air Force test targets.
  The product relied on sub-millimeter fits since the lens fit with friction. The team in China and I had to calibrate the tools precisely; if parts were too loose, the lens would fall out, but if they were too tight, the lens would be difficult to remove.
 The final product came together well and was Photojojo's fastest selling product.   Click   HERE   to view the release video and   HERE   to purchase Iris
 I developed the packaging for our online sales. Click  HERE  to see how I designed this.
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