This project was part of the launch of OLKA, a new brand created by Photojojo. The debut release was concise: to create a 'basics' line of phone accessories including a battery, wall charger, charge cable and case for the iPhone. The products should be simple, thoughtful and iconic.
 I recruited the talent of Andrew Walla, an SF based designer with experience at Incase. We began by researching the market category then diving in with vast ideation pitches. 
 We developed over 170 different ideas for new ways of producing batteries, chargers, cables and cases. We categorized ideas that felt similar and synthesized to begin creating cohesive concepts.
 Ideas were synthesized into product concepts with forms that considered all products together. We treated it as a system instead of a series of individual products.
 This "Stack" concept I proposed was selected to move into further development. The iconic circular system of stacking pucks appealed to the team. 
 I used Solidworks to model, and Keyshot + Photoshop to help visualize the product and to experiment with CMF (colour, material and finish).
 We experimented with different finishing options including this coloured speckled pattern.
 Careful consideration was put into the cable design. We wanted a flat cable to alleviate tangles, and a braided fabric exterior for durability and quality feel.
 I produced 3D printed prototypes to test features and user interactions. Here are some simple animations to illustrate some interactions. This prototype had hidden magnets which allowed the battery to be attached and charged wirelessly.
 The power cord wraps nicely around the wall charger and power prongs neatly stow away for travel.
 In this example, the power cord could be pulled to turn into a strap.
 We took apart a product to understand how we could achieve such a simple product with magnets.
 This prototype shows a novel approach for adding colour and more functionality to the case. However, a simpler design was favoured. 
 I rendered in situ images for final presentation using Keyshot and Photoshop.
 After beginning to consult with engineers to begin technical development, unfortunately, Photojojo had to discontinue development for financial reasons.
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