Umbra wanted to develop a simple bag clip for the kitchen category. At the time, Umbra's aesthetic was playful and contemporary. This informed my approach to the design.
 I started with market research and realized that something minimal and low cost was needed. I took the classic clothespin as an example of simplicity since it didn't need springs or extra parts to work. 
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 This prototype progression illustrates the evolution of a simple bent wire to painted 3D printed form.
 I invested time to develop the surfaces in Solidworks. I ensured that surface continuity was maintained with at least G2 class transitions. I also simplified to remove unnecessary material.
 This is a development rendering of the new product. The colour matched an existing product colour palette used at Umbra. 
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